From India to the world, redesigning the world's leading DTC tea purveyor.

Vahdam Teas asked us to turn around a complete site redesign in < 60 days to hit the holiday season. We did and increased their conversion rate by 33% in the process.

đź‘‹ We're Vaan Group. We believe awesome technology powers the best brands.

So we design and build it. Our technology becomes the foundation upon which businesses scale their operations, escalate their marketing efforts and grow their sales. Most of the time we're building commerce engines. Other times we're architecting software. It's always all digital.

UX Consultants

Structured for enterprise e-commerce brands making over $100M annually, our UX service brings us in-house, on-site for 2-4 days per week. We offer a variety of UX related services including: research, testing, strategy, design & prototyping, creative/development quality assurance and product analysis.

Design & Technology Partners

Built for high growth merchants ($1M-$100M), we partner with merchants to build branded themes and high tech custom apps for Shopify Plus. Our websites delight, convert, and scale.

Click. Boom.

Content x Commerce at Tiffany

The industry landscape has changed quite a bit since 1837, and staying ahead of the curve in a hypercompetitive category is about more than just producing beautiful products. So when Tiffany reached out to us in 2018 to spearhead UX for the redesign of all their regional web properties, we knew that uncovering deep consumer insights would provide the foundation for building an enhanced omnichannel experience - the kind that 21st century consumers have come to expect.

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A cinematic shopping experience

Extra Butter New York, an iconic streetwear retailer, premieres cinematic shopping experiences daily. With leading design collaborations and a hard-to-get, highly curated product line, Extra Butter is globally recognized as a top-tier boutique and independent lifestyle label.

To deliver a similar experience online, we engineered a bevy of unique UI, search, and back-end application solutions.

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Scaling the premiere rose atelier

Venus ET Fleur’s Eternity® had two problems. First, their existing website design did not match the chic, elegant quality and experience of the brand. Second, their backend systems were struggling to scale with the business. Then we stepped in.

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Select Clients

A DTC Transformation in 55 Days

Like many, COVID transformed Wandering Bear Coffee overnight. We partnered with them to rapidly transform their website into a DTC sales engine - fast. We helped them strategize compelling offerings and then implement a redesigned and reengineered Shopify Plus store to drive sales.

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🚀 Skyrocket AOV with our app Order Bump

Merchants drive $5,000 on average using Order Bump - the original checkout upsell app for Shopify Plus.

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Expertise & Offerings

Using our agency's expertise and technical building blocks, we design impactful experiences and give websites superpowers that propel our clients to the next level.


Bridging the gap between static mockups and web experiences, our interaction design team creates rich interactive prototypes for user testing, board presentations, and development hand-off.

Multi-step front-end experiences

Using our CTO's state machine building block (it's open source btw), we design and build quizzes, qualification forms, product configurators and more. Delivering personalized experiences and rich data for our clients.

Muri Lelu

We've launched our first CBD merchant: Muri Lelu. A female-owned purveyor of whole flower cannabis sativa skincare. Plant Magic with a whimsical website to boot. Read more on Vogue:

NY headquarters, global reach

Our agency has embraced #remoteworkculture and has reaped the benefits of thoughtful asynchronous communication, fostered decentralized command, and harnessed the power of uninterrupted focus.

Meet our team

Our Ethos

We're proud supporters of Code Nation, and the LEDA Leadership Enterprise for a Diverse America. We are always open to pro bono opportunities for missions we're aligned with.