Tiffany & Co

As a preferred technology partner for Tiffany & Co, we've worked together to overhaul their global DTC web properties by leading the UX/UI design efforts, and built them a custom content management system to streamline marketing workflows.

We're Vaan - the design and technology behind the best brands.

Our technology becomes the foundation upon which businesses scale their operations, escalate their marketing efforts and grow their sales. Most of the time we're building commerce engines. Other times we're architecting software. It's always all digital.

eCommerce Optimization

We partner with clients as a full-service eCommerce team. Our eCommerce optimization service delivers clients product strategy, CRO analysis, creative design, UX research, and test development. Too many brands spend too much money solving problems that don't matter. Using problem-centric, hypothesis-driven thinking, we help our clients think clearly about their digital experience and its goals - and we have the talent to deliver results.

Design & Technology Partners

From branding through implementation, we partner with organizations to deliver immersive digital experiences. From award-winning web design to high-performing digital products our work delights, converts, and scale based on our partners' needs. We specialize in Shopify Plus.

Click. Boom.

Mama Joyce Peppa Sauce

Our spiciest launch to date, the purveyor behind this family-owned generational peppa sauce brand asked us to deliver a website that tasted as good as the sauce. We think we rose to the occassion with an eye-catching yet dead simple shopping experience for the new brand. This site has won multiple design awards which resulted in more than 60,000 website views in their first week!

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Extra Butter

Extra Butter New York, an iconic streetwear retailer, premieres cinematic shopping experiences daily. With leading design collaborations and a hard-to-get, highly curated product line, Extra Butter is globally recognized as a top-tier boutique and independent lifestyle label.

To deliver a similar experience online, we engineered a bevy of unique UI, search, and back-end application solutions.

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Tiffany & Co

The industry landscape has changed quite a bit since 1837, and staying ahead of the curve in a hypercompetitive category is about more than just producing beautiful products. So when Tiffany reached out to us in 2018 to spearhead UX for the redesign of all their regional web properties, we knew that uncovering deep consumer insights would provide the foundation for building an enhanced omnichannel experience - the kind that 21st century consumers have come to expect.

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Venus Et Fleur

Venus ET Fleur’s Eternity® had two problems. First, their existing website design did not match the chic, elegant quality and experience of the brand. Second, their backend systems were struggling to scale with the business. Then we stepped in.

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🚀 Skyrocket AOV with our app Order Bump

Merchants drive $5,000 on average using Order Bump - the original checkout upsell app for Shopify Plus.

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Expertise & Offerings

Using our agency's expertise and technical building blocks, we design impactful experiences and give websites superpowers that propel our clients to the next level.


Bridging the gap between static mockups and web experiences, our interaction design team creates rich interactive prototypes for user testing, board presentations, and development hand-off.

Multi-step front-end experiences

Using our CTO's state machine building block (it's open source btw), we design and build quizzes, qualification forms, product configurators and more. Delivering personalized experiences and rich data for our clients.

Muri Lelu

We've launched our first CBD merchant: Muri Lelu. A female-owned purveyor of whole flower cannabis sativa skincare. Plant Magic with a whimsical website to boot. Read more on Vogue:

Based in NY with a global reach

Our agency has embraced #remoteworkculture and has reaped the benefits of thoughtful asynchronous communication, fostered decentralized command, and harnessed the power of uninterrupted focus.

Our Ethos

We're proud supporters of Code Nation, and the LEDA Leadership Enterprise for a Diverse America. We are always open to pro bono opportunities for missions we're aligned with.