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Brand Conversion Design blends brand identity, UX, and performance like its one discipline.

● Branding & Digital Identity
● eCommerce Design
● Shopify Engineering & Platform Migrations
● Conversion Rate Optimization


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Cruelty-Free Luxury | Hourglass Cosmetics

Article published: April 30, 2025

Article published: 4/30/25

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    Cruelty-Free Luxury | Hourglass Cosmetics

    We partnered with Hourglass to successfully launch their eCommerce site ahead of a critical deadline, ensuring the project was delivered on time and on budget. By leveraging our VaanGo framework and applying Brand Conversion Design principles, we seamlessly balanced aesthetics and performance to create an elevated, high-converting shopping experience. Streamlined design and development workflows enabled us to meet an accelerated timeline without compromising on quality.

    The launch aligned seamlessly with a major promotional event, setting the stage for Hourglass's biggest eCommerce sales day ever. Our collaborative, agile approach ensured a smooth execution, demonstrating our ability to deliver high-stakes projects under pressure while driving measurable business impact.

    The redeisgn resulted in a 17% Improvement in Average Order Value.