Glo2Facial Turns Oxygenation Into an Immersive Digital Experience

Glo2Facial is an innovative professional-grade skincare treatment that uses patented Oxfoliation™ technology to deeply oxygenate and nourish the skin. Beloved by estheticians and consumers alike, the brand needed a digital experience that felt as luxurious, elevated, and as unique as the treatment itself.

The Story at a Glance

Challenge

Glo2Facial came to VAAN looking for a website that could do it all: educate consumers, convert estheticians, and reflect the premium quality of their product. The brand’s previous site felt too clinical, and didn’t reflect the treatment’s modern, playful, and science-backed vibe.

Solution

VAAN designed and developed a Webflow-powered site that blends storytelling and strategy. From a custom 3D interactive bubble on the homepage to scroll based animations and sound design, the site immerses users in Glo2Facial’s signature experience. A new provider locator tool and “Become a Provider” funnel help drive qualified leads and make it easy for users to engage.

Result

Within weeks, the new site drove a 16% lift in form conversion rate, a 23% increase in time spent on site, and a 289% spike in traffic to the “Become a Provider” page. With bounce rate down and engagement up, Glo2Facial now has a platform that reflects the innovation of its category-defining treatment.

"Working with VAAN was a true collaboration. They took our vision for the site and brought it to life in a way that feels both elevated and intuitive. The process was seamless, and their team really understood how to translate our brand into a digital experience."

Paul Rivera, Art Director

Strategies & Results

Strategy: Build a Digital Experience That Glows

We designed a custom homepage around the brand’s most iconic visual: the bubble. Interactivity, animation, and subtle sound design guided users through education, benefits, and calls to action. Meanwhile, estheticians could easily learn more and sign up directly through tailored conversion paths.

Result: Beauty Meets Performance

The new site doesn’t just look great, it performs. Esthetician form engagement is up across the board. The newly rebranded “Become a Provider” page saw nearly 3x more sessions. And users are sticking around longer, exploring more, and bouncing less.

“VAAN felt like an extension of our team from day one. The site looks stunning and functions beautifully.”

Kearstin Sanders, Senior Director, Marketing & Communications

Built to Glow

Homepage that transports

Designed and developed in Webflow by Sam Day, the homepage invites users in with a clickable 3D interactive bubble. A custom audio soundscape, side-scrolling animation, and playful cursor effects create a sensory experience that mirrors the treatment’s signature oxygenation process (aka Oxfoliation™).

Find a provider or become one

Whether you’re looking to book or offer the treatment, the path is clear. A provider locator, synced with Glo2Facial’s HubSpot CRM, lets consumers filter by Bubble Bucks or RF Pro. For estheticians, a detailed “Become a Provider” journey helps drive qualified leads directly to the sales team.

Immersive storytelling

Across every page, motion design does the heavy lifting. From zooming 3D bubbles that highlight skin concerns to sections that react to your scroll and cursor, the site educates while keeping the tone light and luxe, not clinical.