Article published: 4/30/25
Migrating a DTC Powerhouse to Shopify | Stadium Goods
We migrated Stadium Goods, a multi-9 figure DTC and marketplace retailer, from a hybrid custom Magento platform to Shopify in just 90 days. Their previous platform had high costs and operational inefficiencies, limiting conversion performance.
Post-migration, Stadium Goods saw an 80%+ increase in conversion rates and a significant reduction in total cost of ownership. Our team also solved critical challenges like serialized inventory management for seamless operations.
VAAN has been an incredibly nimble, collaborative, and impactful partner, helping us migrate from a custom eCommerce platform to Shopify at lightning speed. We set a very aggressive timeline (in spite of our size and complexity), and we hit it, landing one of the smoothest platform migrations I’ve seen, in time for holiday peak. A few weeks post-transition, we’re already seeing a double-digit improvement in conversion rate, and material reduction in our cost of ownership. VAAN was instrumental in this achievement.
Stadium Goods Team
