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Facilitating digital transformation at The Children's Place

Article published: April 30, 2025

Article published: 4/30/25

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Facilitating digital transformation at The Children's Place

Introduction

Founded in 1969, The Children’s Place is the leading specialty retailer of youth and children’s apparel in the United States. With an online business that is the growth engine for the $1.725 Billion enterprise, they tapped The Vaan Group to help them optimize the customer journey, launch new e-commerce features, and significantly enhance the mobile experience. With a more intuitive shopping cart experience, sales on mobile are continuing to climb and conversion percentage increasing as the online shopping world gets more and more mobile friendly.
Facilitating digital transformation at The Children's Place